"Short is the New Long" — Kevin Roberts

Kevin Roberts, worldwide CEO of Saatchi & Saatchi and a member of the Filminute 2007 jury, wrote about Filminute this week. We invite you to read the full blog entry titled Short is the New Long.

"It’s not as easy as it seems" — David Sproxton

David Sproxton is co-founder of Aardman Animations, the Academy Award winning studio behind the adventures of the plasticine characters Wallace and Grommit and the animated film Chicken Run. Friends of the Earth, who are running a parallel Call for Entry for "green films" interviewed David Sproxton a few weeks ago.

" With a lot of short films, there's often a big film trying to escape out of it.

But in a minute, if it's well constructed, you can put over some pretty hefty ideas without hammering a point home.

A one minute film if it's well thought through can pack a punch and not bore your audience.

Good one-minute films which are engaging, put across a message, sustain and leave you feeling you've had a bit of entertainment and some information are quite tricky to make. It's not as easy as it seems."

— David on short films

Please visit the Friends of the Earth site to read the full interview or to learn more about Friends of the Earth's "One minute with meaning" initiative.

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