Wednesday, August 20, 2008

Selfridges, London screenings

Paul Haggis is 2008 jury member of Filminute – the world’s most successful short films festival, staged in Selfridges.

Filminute at Selfridges runs 1 September – 19 October
• 1 Sept – 21 Sept in the Ultralounge, lower ground floor, Selfridges Oxford Street – London
• 7 Sept – 19 Oct in Selfridges’ Wonder Wall, ground floor in the Wonder Room, Oxford Street -
• Admission free
• Opening times (during store hours): Monday to Saturday 9:30am to 8pm – Thursday until 9pm - Sunday noon to 6pm
• Votes can be cast on site
12 October - winners are announced

Paul Haggis, the Oscar-winning director of Crash and Million Dollar Baby is one of the jury members about to review the films in competition in Filminute, the world’s largest and snappiest short films festival. His backing of Filminute re-inforces the growing status of this young festival and comes after Michael Ondaatje’s (The English Patient) own jury participation in 2007.

Selfridges is proud to support Filminute by providing the UK’s only venue in which all competing films can be watched, reviewed and appraised. The Ultralounge will be transformed into a fully-fledged cinema complete with plush seating and a huge screen, while the films will also be shown in Selfridges’ Wonder Wall, the showcase of intriguing artifacts and rare private collections situated in the store’s Wonder Room.

Filminute, now in its third year, is the international one-minute film festival dedicated to presenting, promoting, and awarding the world’s best one-minute films. The unique one-minute film festival format also has the particularity to have been created for the digital age. Originally born as an online only festival, in 2008 the event reaches out to a multiplicity of platforms, including television, mobile screens and movie theatres. In the UK, however, only and Selfridges are showing all the films in competition.

Each September, 25 shortlisted films vie for jury-awarded Best Filminute honours as well as the People’s Choice award voted exclusively by film viewers around the world. Filminute’s inaugural year in September 2006 confirmed worldwide interest in the content and presentation of one-minute films as it attracted an unexpectedly high number of both submissions and votes internationally. This year, Filminute predicts that entries will come from over 60 countries, up 25% on 2007, and that audiences in more than 100 countries will view up to a cumulative 10 million minutes of film from the 25-strong selection in competition.

This would not only confirm Filminute as the most successful short films festival in the world but it would also officially place it among the three largest film festivals by measure of audience size and participation, alongside the Toronto International Film Festival and the Berlin International Film Festival. Since its inception, Filminute has broken into the top 1% ranking of the most hit website during its autumnal festival period (as measured by, one of the most respected online monitoring companies in the world).

Filminute is open to all and accepts all entries on any subject – the only gold standard requirement is the one-minute duration of each film from the first frame to the last. The films are shortlisted down to 25 on the basis content quality, storyline and originality. Entry submission time ends at midnight on 20 August with the jury and the viewers voting process running from 1 September to 30 September. The results will be officially announced on 12 October.