Sunday, August 30, 2009

Stretch Goals

At inception, Filminute set out to build the biggest and best one-minute film festival in the world. We gauged the response from our audiences and the creative community, and tweaked the model until (arguably) we reached that goal.

Then we got ambitious ;-) Filminute's stretch goal for 2010: build the biggest & best film festival in the world.

Not so easy...but sure as hell going to try! This September, Filminute 2009 will test out models that make the business smarter and sharper. We'll apply what we learn for 2010.

Filminute will reach 50% of our goal by virtue of the quality of the films we collect. In a recessionary year, we are pleased by what we have curated and on September 1 we look forward to your reaction.

Filminute owes a world of thanks to our programmers; they've been reviewing films since last February. And we appreciate our selection committee for giving us their honest opinion on what films should make the final cut.