Sunday, September 05, 2010

Filminute and the Browser Wars

We're fascinated by The Browser Wars that have raged over the past decade between Firefox, Safari, Internet Explorer, Opera, and now Chrome. Who watches Filminute and from what browser? And what does it tell us about our target audience?

Filminute has always been predominantly watched on Firefox. But here are our latest stats:

43.59% Firefox     
19.45% Chrome
17.52% Internet Explorer
14.10% Safari
4.26%   Opera

CHROME!?! Wow...Chrome's come from nowhere on the radar, to edging out Internet Explorer. That makes me start to wonder who's using Chrome and what is the profile or correlation between those users and entertainment/leisure/digital content?